Marketing Cloud Content

 Chapter 1 : Email Studio

• Overview
• Administration
• Subscribers
• Lists
• All Subscribers List
• Exclusion List
• Publication Lists
• Suppression Lists
• Data Extensions
• Create & Send an Email – Live Example
• Classic Content
• Types of Sends
• Send Logging
• A/B Testing
• Tracking
• Triggered Sends
  • Overview
  • Use-case and examples

 Chapter 2 : Contact Builder

• Data Extensions
• All Contacts
• Data Sources
• Imports
• Data Designer
• Contact Deletion
• Best Practices

 Chapter 3 : Content Builder

• Overview
• Emails
• Templates
• Content Blocks
• Code Snippet
• Best Practices

 Chapter 4 : Mobile Studio

• Overview
• Mobile Connect
  • Overview
  • Administration
  • Import & Manage Contacts

• Messages

• Mobile Push
  • Overview
  • Notifications

 Chapter 5 : Analytics Builder

• Reports
  • Standard Reports
  • Discover
• Web & Mobile Analytics
• Einstein Engagement Scoring

 Chapter 6 : Automation Studio

• Overview
• Create and Schedule an Automation
• Automation Studio Activities
  • SQL Query Activity
    • SQL Queries – examples
    • Data Views & its usage
  • Send Email Activity
  • Import File Activity
  • File Transfer Activity
  • Script Activity
  • Filter Activity
  • Data Extract Activity
  • Wait Activity

 Chapter 6 : Cloud Pages

• Landing Pages
• Smart Capture Form

 Chapter 7 : Journey Builder

• Overview
• Journey Creation – Live Example
• Journey Templates
• Journey Entry Sources
  • Data Extension
  • Audience
  • Salesforce Data Events
  • Events
• Journey Canvas Activities
  • Wait Activity
  • Send Email Activity
  • Decision Splits
  • Engagement Splits
  • Random Splits
  • Joins Activity
  • Einstein Splits
  • Update Contact Activity
  • Sales and Services Cloud Activities
    • Overview & examples

• Goals
• Journey Settings
• Journey History & Reports
• Administration
• Real-Time scenarios and errors
• Best Practices

 Chapter 8 : Marketing Cloud Connect

• Overview
• Installation steps
• Use Cases
  • Email sends
  • Journey Builder Integration
  • Triggered Sends
• Real-Time scenarios and errors
• Troubleshooting
  • Capture API logs
  • Capture Salesforce Logs
• Best Practice

 Chapter 8 : AMPSCRIPT

• Overview
• Live examples
• Real-time Use cases
  • How to use Ampscript in Emails
  • How to use Ampscript in SMS & Push Messages
  • How to use Ampscript in Cloud Pages
• Commonly used functions

 Chapter 9 : SSJS

• Overview
• Live examples
• Use cases

 Chapter 10 : API

• SOAP API
  • Overview
  • WSDL and Endpoints
  • Live examples using SOAP UI tool
  • Real-time Use cases
• REST API
  • Overview
  • API App creation
  • API endpoints
  • Live examples using POSTMAN tool
  • Real-time Use cases