Marketing Cloud

Marketing Cloud Content

 Chapter 1 : Email Studio

  • Overview
  • Administration
  • Subscribers
  • Lists
  • All Subscribers List
  • Exclusion List
  • Publication Lists
  • Suppression Lists
  • Data Extensions
  • Create & Send an Email – Live Example
  • Classic Content
  • Types of Sends
  • Send Logging
  • A/B Testing
  • Tracking
  • Triggered Sends
    • Overview
    • Use-case and examples

 Chapter 2 : Contact Builder

  • Data Extensions
  • All Contacts
  • Data Sources
  • Imports
  • Data Designer
  • Contact Deletion
  • Best Practices

 Chapter 3 : Content Builder

  • Overview
  • Emails
  • Templates
  • Content Blocks
  • Code Snippet
  • Best Practices

 Chapter 4 : Mobile Studio

  • Overview
  • Mobile Connect
    • Overview
    • Administration
    • Import & Manage Contacts
  • Messages
  • Mobile Push
    • Overview
    • Notifications

 Chapter 5 : Analytics Builder

  • Reports
    • Standard Reports
    • Discover
  • Web & Mobile Analytics
  • Einstein Engagement Scoring

 Chapter 6 : Automation Studio

  • Overview
  • Create and Schedule an Automation
  • Automation Studio Activities
    • SQL Query Activity
      • SQL Queries – examples
      • Data Views & its usage
    • Send Email Activity
    • Import File Activity
    • File Transfer Activity
    • Script Activity
    • Filter Activity
    • Data Extract Activity
    • Wait Activity

 Chapter 6 : Cloud Pages

  • Landing Pages
  • Smart Capture Form

 Chapter 7 : Journey Builder

  • Overview
  • Journey Creation – Live Example
  • Journey Templates
  • Journey Entry Sources
    • Data Extension
    • Audience
    • Salesforce Data Events
    • Events
  • Journey Canvas Activities
    • Wait Activity
    • Send Email Activity
    • Decision Splits
    • Engagement Splits
    • Random Splits
    • Joins Activity
    • Einstein Splits
    • Update Contact Activity
    • Sales and Services Cloud Activities
      • Overview & examples
  • Goals
  • Journey Settings
  • Journey History & Reports
  • Administration
  • Real-Time scenarios and errors
  • Best Practices

 Chapter 8 : Marketing Cloud Connect

  • Overview
  • Installation steps
  • Use Cases
    • Email sends
    • Journey Builder Integration
    • Triggered Sends
  • Real-Time scenarios and errors
  • Troubleshooting
    • Capture API logs
    • Capture Salesforce Logs
  • Best Practice

 Chapter 8 : AMPSCRIPT

  • Overview
  • Live examples
  • Real-time Use cases
    • How to use Ampscript in Emails
    • How to use Ampscript in SMS & Push Messages
    • How to use Ampscript in Cloud Pages
  • Commonly used functions

 Chapter 9 : SSJS

  • Overview
  • Live examples
  • Use cases

 Chapter 10 : API

  • SOAP API
    • Overview
    • WSDL and Endpoints
    • Live examples using SOAP UI tool
    • Real-time Use cases
  • REST API
    • Overview
    • API App creation
    • API endpoints
    • Live examples using POSTMAN tool
    • Real-time Use cases